That ringbacks aren't big in the West is one of the great clichés of the mobile content business. Is it true?
The biggest selling ringback in Western markets is Alicia Keys’ No One, which sold 500,000 in the US alone.Much of its success was due to the imaginative retailing of Verizon Wireless, which uniquely bundles music services.
But this is the exception rather than the rule. That ringbacks aren't big in the West is one of the great clichés of the content business.
Is it true? And can moving the market off-portal change things? Click here to find out more...
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