Celebrating by launching dedicated e-reader application.
US firm ScrollMotion says it has sold more than 200,000 e-book apps for iPhone in just ten months on the App Store.
The company has been selling individual e-books on Apple's Store, and now has a catalogue of more than 2,500 titles from publishers including Random House, Simon & Schuster and Penguin.
Now ScrollMotion has released a new application called Iceberg Reader, which is so far only available in the US App Store.
It's a free, dedicated e-reader that allows people to buy e-books from within a single application, rather than as separate apps. It uses in-app purchases to pay for the books, which can cost as much as $19.99.
However, MobileCrunch points out that many of the e-books are being sold much cheaper on Amazon's Kindle iPhone app.
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