Paramount Pictures and Renault have launched mobile advertising campaigns with ScreenTonic.
ScreenTonic is running banner ads to promote Paramount’s Shrek 3 on the Orange World mobile portal, which click through to a WAP site offering downloads including video trailers, wallpapers and ringtones. It’s the fourth Paramount film to be promoted using mobile.Meanwhile Renault has hired ScreenTonic to run a mobile campaign for its Clio Rip Curl model. The ads are running across the Orange World, Mobizines, Digital Spy and Reporo mobile portals. Visitors can click through to a site with a click to call option to order a brochure as well as providing video downloads. It’s Renault’s first mobile campaign in the UK and the first to employ click to call.
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