Trance DJ will collect phone footage from concert audiences around the world.
SanDisk will sponsor selected Tiësto concerts in North America and Europe, and during each one the audience will be encouraged to record their concert experience using mobile phones.
They can then upload their footage to www.wakeupyourphone.com/tiesto, and later Tiësto will select his favorite fan-generated clips for use in the track’s official music video.
“Tiësto’s concert audiences are going to help create a professional music video shot using mobile phones,” said Bob O’Keefe, vice president, retail marketing, SanDisk.
“Consumers are already taking mobile videos every day, and SanDisk is giving Tiësto’s fans the opportunity to showcase the power of today’s handsets.”
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