Korean company's survey reveals where latent mobile app demand is highest
Specifically, Samsung says among users of mainstream handsets who have not downloaded an app before travel and navigation were most in demand, with 34 per cent of people surveyed eager to use them, followed by photography (12 per cent), work (11 per cent) and shopping (nine per cent).
The survey results are no doubt intended to focus developer minds following the unveiling of Samsung's Bada OS earlier today.
Forty-two per cent of current feature phone users surveyed would pay to download applications if they could. Conversely, 43 per cent of app users said that once they have downloaded an app they quickly lose interest and cease using it.
Fifty-four per cent of those people would be prepared to pay up to £5 for each application they download, which Samsung says illustrates the scale of the potential revenues available for developers.
Gaming apps are ranked more popular among women than men, with 70 per cent of women surveyed saying they use them, as opposed to 57 per cent of men.
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Fifty-seven per cent of women said that they use apps to enrich their family life, which Samsung says shows that demand for apps designed for parents has overtaken those for social networking (which received just 39 per cent of responses).
