Smells like a lawsuit.
A fifth of smartphone owners plan to snap up a £175 Apple iWatch – even though it's still mere rumour – while the Pebble smartwatch project on Kickstarter is probably the most well-known alternative. Earlier this week, Pebble announced an SDK for developers to produce watch-based apps is on the way.
Not wishing to be left out, Samsung now confirms it's also producing a smartwatch, which is likely to incense long-running rival Apple.
Speaking to Bloomberg, Samsung mobile EVP Lee Young Hee, said: "We’ve been preparing the watch product for so long. We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them."
There's no word on the features the Apple or Samsung watches will offer, but Pebble boasts Bluetooth-based connectivity to iPhone and Android handsets, alerting wearers of calls, emails and messages.
In other Samsung news, the South Korean firm recently unveiled the Galaxy S IV, a device which features eye recognition tech and more.