Teams with Mobiles Republic and Cellmania for new platform; first project Puma.
Sagem says the platform will provide online access to multimedia content from Puma via a carousel-based menu on the device. This will enable the sports brand to aggregate all its content services into a single UE.
“Monetising mobile usage is a key market driver today as lifestyle brands look to new channels for reaching niche communities,” said Thierry Buffenoir, CEO of Sagem Wireless.
"Sagem Wireless is uniquely positioned as a strategic asset to brands looking to engage with their community through new mobile and connected channels.”
The Puma phone will launch in the second quarter of 2010.
Mobiles Republic's APPY mobile apps player enables the intuitive discovery of rich media, applications and products through a carousel menu that can be customised by both the operator and lifestyle brands.
Cellmania aggregates content and provides search and storefront technology.