Mobile content developer unveils new wesbite to market the technology
Saffron Digital is embarking on the next phase of its development with a cross-platform rights management technology.
The idea is to enable content that has been downloaded to a mobile handset to then be viewable on PCs, laptops, video players, set-top boxes and TVs.
Saffron says its so-called 'domain-based' DRM technology provides a seamless, easy-to-apply way for end-users to name their devices, and include them in their ‘domain’, so that content downloaded to their mobile phone can be played on any of these authorised devices.
The technology is already integrated into Nokia’s Vid Store in Europe.
Saffron has also unveiled a new website to explain how domain-based DRM and its other services work for the content holder, platform providers and the end user.
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Shashi Fernando, CEO of Saffron Digita, said: “Our business is expanding. We’re making further inroads in the US, having opened our Los Angeles office last year, and we’re increasingly working with all digital media devices as well as mobile handsets for our unique mix of download, play, pause and resume technology.
"2010 is set to be an exciting and pioneering year for Saffron Digital and it’s important that we are equipped with an up to date, globally relevant website to showcase our products and services.”
