Matt Peterson to spearhead expansion in North and Latin America as SVP Americas.
He joins from Samsung Mobile US, where he was head of consumer content services, and will be based in the company’s Los Angeles office.
Peterson has a connection to Saffron, having helped develop Media Hub, the service created for Samsung by the UK content delivery specialist.
And his appointment marks another stage in the growth of Saffron, which received an equity investment from HTC earlier this year.
“Matt’s track record speaks for itself and we are delighted to have someone of his calibre joining the company,” said David McDonald, CEO of Saffron Digital.
“Matt will be pursuing new partnerships for the company in the Americas and seeking to maximise our opportunities for growth in the region.”
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