Jason Keane joins from NBC Universal.
The move marks a further expansion for the UK mobile video specialist, which was acquired by HTC earlier this year.
Keane, whose was previously vice president of Universal Networks Interactive at NBC Universal, will be responsible for the overall operational and commercial performance of the company worldwide.
His appointment comes soon after the arrival of Matt Peterson as SVP Americas at Saffron’s US office in Los Angeles.
Saffron's existing client base include LG, Samsung, T-Mobile, Deutsche Telecom, Acer, Sony Ericsson, Paramount and a few more
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