Russian operator MTS scooped five awards at last week's Russian Mobile VAS Awards.
The carrier was the big winner at the ceremony, which took place during the fifth annal Mobile VAS Conference in St. Petersburg.The 12 winners were.
1. Mobile content:
MTS: GOOD'OK (ring back tone service).
2. Application for mobile terminal:
Mobile Innovations: iDea Widgets service.
3. Mobile music:
InCore Media: music recognition service.
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4. TV & video service:
TNT-Teleset: interactive services in "Taxi" programme.
5. Mobile game:
Herocraft: Postal Babes.
6. Mobile marketing campaign:
Plastic Media: promotion campaign of the "Adventures of Alenushka and Erema" 3D cartoon.
7. Community and user generated content:
MTS: MTS-City mobile community.
8. Usability:
MTS: "Super-search".
9. Innovative service:
FlySoft: "VTolpe" (In a crowd).
10. Innovative technology:
mds (mobile discount systems): QR-codes for mobile phones.
11. Innovative business model:
MTS: WAP traffic revenue sharing.
12. Best cellular operator in mobile Value Added Services:
MTS.
