Rubberduck is now Aspiro TV

Name change signals move from mobile to triple play video delivery.

Rubberduck Media Lab is a subsidiary of Norway's Aspiro, which also offers streaming music services and mobile business solutions such as mobile payment.

Now, as Aspiro TV, the unit will be a more clearly integrated part of the Aspiro Group and will take its video expertise into other corners of the company.

Aspiro has already launched TV applications for PC and iPad and will be expanding its product portfolio further in 2011, to include mobile and web streaming to anything from mobile phones, through tablets and portable computers to connected TVs.

Erling Paulsen, head of Aspiro TV, said: "Rubberduck has been a good name for us and it has symbolised the fresh and innovative corporate culture we possess, which has been the company trade mark since the start in 2004.

"I can promise all our customers and partners that this positive culture will continue to live and flourish as we increase our efforts even more as Aspiro TV."