Samsung Galaxy SII to contain exclusive clue to location of the Golden Egg in Summer Pignic.
The collaboration, orchestrated by Enrich Mobile, is actually a fully fledged digital promotion that combines mobile, viral, social and web components.
In the Golden Egg level, the familiar gameplay is combined with a twist that takes the Angry Birds to a completely new environment.
Justin Lello, CEO of Enrich Mobile, said: “To be involved in the next generation of Angry Birds is a real coup for us. Enrich has produced the co-branded elements of the campaign including the media creative, content, mobile marketing campaign as well as a global competition for fanatical Angry Birds users”.
Angry Birds recently passed the 300m download milestone.
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