Thats what we asked a selection of industry execs as Nokia, Microsoft, Samsung, RIM and others prepare their own...
Almost every smartphone manufacturer, mobile OS provider or operator you care to mention has either launched an app store, is planning to launch an app store, or is rumoured to be launching an app store.
And it's all because of Apple and its game-changing content strategy for iPhone.
Can the rest of the industry learn from Apple's example and eventually trump it, or will they always be playing catch-up?
That’s exactly what we asked a selection of mobile content industry execs, including BBH's Peter Sells, O2's Antony Douglas, Ministry of Sound's Patrick Hagenaar, Endemol's Peter Cowley and more...
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