The Rough Guides Mobile app is now on 5 million mobiles across Europe, says Creativity Software.
The app provides travel content through a navigable map interface, allowing consumers to access travel information on more than 200 cities in 33 European countries. It is embedded on all new Motorola handsets sold through retail in Europe and it is also offered by Samsung through its Fun Club portal in the UK.Saul Olivares, marketing manager of Creativity, said: "We're very pleased with the tremendous success of Rough Guides Mobile. Mobile device manufacturers are realising the importance of delivering branded and rated travel content to their consumers and this is exactly what Rough Guides Mobile offers".
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