ME understands ROK is in talks to acquire US operator XERO Mobile.
XERO targets the 17.3 million-strong college market in the US with free mobile airtime in exchange for customers watching permission-based TV-style ads.It's model is similar UK MVNO Blyk, which launched this week.
The Los Angeles-based company is publicly traded on the Over-The-Counter Pink Sheets under the symbol 'XRMB'.
UK-based ROK Entertainment is best known for its 2.5G mobile TV services.
Allan Brown, Xero Mobile president and CEO, said: "ROK Mobile is focused on bringing to market the same cutting-edge applications targeted to college students that Xero Mobile has worked hard to provide. We look forward to joining the ROK team and know that together we have the potential to revolutionise mobile sales and marketing."
Advertisement
