Mobile content firm buys UK laptop manufacturer. Presumably they're in a very hard place.
In a surprise move, mobile entertainment firm ROK has bought a 51 per cent stake in laptop manufacturer and namesake Rock for an undisclosed fee.The deal has been described by ROK as one that is aimed at sharing expertise in IPTV, place shifting, mobile internet and other mobile entertainment platforms.
ROK recently told ME that it was on the acquisition trail following a merger and US stock market listing and last week bought mobile video specilaist Fun Little Movies.
Rock, which produces high performance gaming laptops, was one of the few well know independent PC manufacturers left in the UK. ROK has said that it believes the vendor will help it to further its synergy strategies between mobiles and laptops.
Speaking about the deal, ROK's CEO, Laurence Alexander said: "Full-scale convergence of the notebook and mobile technologies – and how we use them both – has already begun. In three years time, people will be using their mobile in very similar ways to how they are using their laptops at present. It's all about technological convergence of the mobile with the internet to deliver 'total connectivity'."
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