Mobile Streams turns its URL into a D2C play after five years on deck with US operators.
The new store will give access to over 20,000 ringtones, graphics and games from more than 500 music publishers and content suppliers.
Simon Buckingham, Mobile Streams' CEO, said: “Mobile Streams has been retailing mobile content on-portal for more than five years in the US, but the launch of the off-portal site marks the first major effort we have put into launching an off-portal destination in this market. Friendly billing solutions coupled with a growing volume of search queries for mobile content make the timing of this launch appropriate”.
www.Ringtones.com is powered by Mobile Streams’ technology platform, MultiMobi, which enabled features such as arrival reactivity, storefront personalisation, dynamic content generation and one-click purchasing.
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