Mobile ad agency says it has booked $1 million in display and search campaigns.
UK-based RingRing Media says the milestone was reached in the four months following its June launch.Founded by ex-Medio employees Ben Tatton-Brown and Harry Dewhirst, the UK-based company says it will help brands make sense of the 'fragmented' mobile advertising space.
Specifically, it says it works on behalf of clients to pick the best mix of mobile search, on and off-portal advertising and ad-network inventory from partners including AdMob, Google, Yahoo, Ad Infuse and Screentonic.
The company recently added a mobile ad network optimisation tool to its offering, enabling its ads to be pushed onto which ever network is performing the best.
RingRing's first million dollar haul has also attracted the attention of Yahoo. The web giant's head of mobile Matt White said: "[RingRing] is one of the few agencies that completely understands the market and its potential to create a unique and personalised advertising experience for users. In its first four months the company has risen to become one of our most important and valued partners.”
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