Offer made in attempt to reel in fresh content for launch of the tablet's 2.0 OS.
Just yesterday, we reported the new BlackBerry PlayBook OS would come with 'BlackBerry Runtime for Android Apps', a platform that allows Android developers to repackage their Google OS apps for use on the tablet and BlackBerry 10.
Now, developers also have the chance to secure one free 16GB PlayBook following entry of their converted Android app to BlackBerry App World before February 13th, 2012.
While the BlackBerry Developer Blog says "further details about the promotion will be posted on our developer site as soon as possible", there are currently no terms and conditions being enforced. Although, the rules that are created will be in order to "prevent abuse of the promotion."
The offer was brought to people's attention when RIM's VP of developer relations Alec Saunders posted a tweet, saying: "Shh.... Android Devs - submit your Android app to BB AppWorld by Feb 13 and get a free Playbook --> tools here: http://bit.ly/w758Ci"
The BlackBerry App World, much like RIM, has been criticised for failing to compete with rival platforms and it's pretty obvious from this latest step that RIM has a lot riding on the team up with Android.
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What nonsense, RIM need to get their OS onto as many mainstream hardware platforms as they can to have any chance of heading off Google and Microsoft ... the value of an Outlook client in your pocket is about to go commodity. Try Office 365 on a Droid, ipad, Win7 or Win-Mobile platform and hook it into Exchange in the cloud that forms part of Office 365, add Sharepoint, etc ... I hear RIM are enabling Office 365 FoC for SME's that may appeal to some, but when MSFT arrive with an Outlook Exchange client (as they have) what is the defendable value of RIM? The people left there need to read Geoffrey Moore, Escape Velocity and find their power and specifically a new Category Power if they have any chance of survival.
http://www.onjabike.com/
Dave Everitt Feb 4th 2012 at 12:00AM
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