RIM, Skype, AirG and more pick Mocean Mobile

Firms choose Mojiva's ad platform to monetise their inventory.

Mocean is competing in a pretty crowded space, with multiple participants including DoubleClick, Ad Marvel and Burstly and more all proclaiming the targeting, reporting and cost effectiveness of their platforms.

So this newest batch of clients is good news for the US based ad platform, with additions including RIM, Skype, AirG, ScoreMobile, TV Guide and Zumobi.

And Mocean sees no slow up in the ad spending boom, which is expected to reach $2.4 billion in by 2014, according to eMarketer.

Dave Gwozdz, CEO of Mocean Mobile, said: "Publishers have realised that traditional ad serving tools they might use for online ads sales is no longer an option for their growing mobile page views. A dedicated mobile campaign management platform is crucial.

"Earning top ad revenue from their audiences, which in many cases are now larger via mobile devices than online, has moved from ‘nice-to-have’ to ‘critical for the existence’ for these top publishers.