Another day, another lawsuit. Cripes, where will it all end?
Just weeks ago RIM performed a humiliating climbdown when it was forced to abandon the BBX tag for its next-gen operating system because of a dispute over the trademark.
Now, there's a quarrel over what may be the jewel in RIM's crown - the BlackBerry Messenger IM service.
It comes from BBM Canada, a firm that measures radio and TV audience data, which will challenge RIM in court next February.
Jim MacLeod, CEO of BBM, said: "We have to be practical, they operate worldwide, we don't. But we're not prepared to just walk from our name."
But RIM is playing hardball for the moment. It said: "We believe that BBM Canada is attempting to obtain trademark protection for the BBM acronym that is well beyond the narrow range of the services it provides and well beyond the scope of rights afforded by Canadian trademark law."
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The BBM service is crucial to RIM because it's the primary reason for purchasing among huge swathes of the BlackBerry user base. It has also been integrated into many key services by RIM such as BlackBerry Music.
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