Buying Napster helped.
Streaming music specialist Rhapsody has been banging away with limited success for ten years, only to see its idea popularised with more success by Swedish pretender Spotify.
But the latter's big splash in the US, and its deal with Facebook, seems to have helped Rhapsody anyway.
Rhapsody had 800,000 subs in June, but that 1m milestone moved closer when Rhapsody bought Napster in October – bagging its 700,000 global subscription base of other assets from Best Buy.
Today, the firm offers unlimited music streaming if 13 million tracks for $9.99 per month. It says it is now serving more than 10 million tracks a day.In June it had 800,000 subscribers.
Alongside the Spotify effect and the Napster boosts, Rhapsody has also benefitted from a partnership with mobile carrier Metro-PCS a move away from unfriendly DRM and poor selling home music devices.
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There's no doubt that iOS and Android apps have also transformed the user experience. The service is now available on more than 60 devices, and the company claims that 40 per cent of its streams in 2011 came from mobile.
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