Indian operator teams with UK's 3rd Space to offer free premium content with embedded ads.
The portfolio includes Bollywood songs and films, sporting content and big-name IP such as Who wants to be a Millionaire, and is available on every data enabled handset within the Reliance network.
Krishna Durbha, head of value added services at Reliance Communications, said, “Our tie-up with 3rd Space will not only increase the viewership but also the revenue for both companies. Our initiative will act as a launch pad for ad-funded videos in India with more exciting things to follow.”
Warwick Hill, CEO of 3rd Space, said, “India is a very dynamic mobile marketplace with many companies creating innovation. We are extremely proud to have been selected by Reliance to assist them grow their value added services business.”
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