Speakers from O2, Vodafone and mBlox will explain the benefit of industry co-operation on billing, location and messaging.
The free webinar, due to take place at 3pm (GMT) on Thursday July 30th, is entitled 'Unlocking the Opportunity for Future Content Distribution Models'.
The agenda is as follows:
* the drivers behind the development of smart enablers
* the opportunity for media and content owners, content retailers, social network providers etc
* providing functional, commercial and business requirements for those who want to do business in this space.
* perspectives on likely future evolution of the market
The aim of MEF's Smart Pipe Enablers initiative is to improve the quality, reliability and simplicity of mobile apps.
It recognises that the only way to achieve this is through operators giving content owners the ability to incorporate APIs that access their billing, location and messaging functions.
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This webinar will cover the drivers behind the development of smart enablers, the opportunity for content owners and perspectives on likely future evolution of the market.
It's free and will be archived on the MEF website for ongoing access, after the live event. Register here.
The MEF initiative is being led by mBlox, the BBC, O2 Telefonica, Orange, Vodafone and will provide a key forum for content owners and application developers to articulate and communicate their functional, technical and commercial requirements.
