Refresh Mobile has unveiled Mippin Maker, a free service that mobilises publisher websites.
The aim is to bypass the need for brands to create an entirely new feed for mobile. Instead Mippin Maker lets them create a site entirely within their own branding guidelines with all the promotional and revenue making potential of existing internet websites. It takes 15 minutes ‘mobilise, customise, publicise and monetise’.The service can also mobilise the world’s 120m blogs. Indeed, Shiny Media, the largest UK blogging network, uses the Mippin Maker as the default platform for mobilising all of its sites. These include Tech Digest, Catwalk Queen, TV Scoop, Shiny Shiny and Who Ate All The Pies.
Scott Beaumont, Refresh’s co-founder, said: “Mippin Maker has been designed to allow the publisher to set-up, at no cost nor effort, a perfectly tailored mobile experience which can begin to pay its own way from the very first moment. We believe this represents a step change for how people can reach a global mobile audience – both the established brands that we all know but also an increasingly high quality long tail of content.
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