Candyspace has created the first mobile-only version of a movie trailer, for the forthcoming flick The Nines.
The mobile marketing agency based the trailer on the theatrical reel now running in UK cinemas, which it optimised for small screen viewing. The trailer can be accessed on The Nines mobile portal that also includes exclusive content based on the film, competitions and other extras.The Nines is a science fiction thriller, which finds the lives of three characters (all played by the same actor) intersect in bizarre ways. The mobile campaign includes a two week residency on the O2 mobile portal.
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