Wapple builds first mobile site for UK comedy fundraising project.
The firm created the site using its XML-based mark-up language and Canvas, its mobile publishing platform.Users accessing the main Red Nose Day site - www.rednoseday.com - with a mobile phone will be automatically redirected to the mobile site.
Wapple's device profiling and delivery technology makes sure that mobile users accessing the main Red Nose Day fixed web site will be automatically redirected to the mobile site.
It provides information and 'inside scoops', while supporting fundraising efforts with 'click to call' feature for donations. Meanwhile a dedicated Red Nose Day Twitter will publish updates from around the UK directly to mobile.
Mark Kirley, project manager (mobile) at Comic Relief, said: "Having a Red Nose Day mobile website for the first time will help promote the event and encourage more donations. Wapple has done a great job in a short space of time."
Advertisement
