Survey says there is an "unprecedented level of demand" for the next Apple phone.
Are you saving your money for the new iPhone yet? Why not? Isn't our incessant rumour-mongering making your credit card twitch?
Research conducted by ChangeWave has found not only “an uptick” in planned consumer smartphone purchases this quarter, but an “unprecedented level of advance demand” for the iPhone 5.
The survey of 4,042 consumers (88 per cent of whom were in the US) asked participants how likely they are to purchase the next iPhone.
The key thing here, though, it to compare the 2012 results with a similar one deducted in October 2011 before the release of the iPhone 4S.
In 2011:
- 10 per cent said they were "very likely" to buy the next iPhone
- 11.5 per cent said they were "somewhat likely"
- 71.5 per cent said they were "unlikely"
- 7 per cent said they didn’t know
Ultimately, Apple sold a record 37 million iPhones during the 2011 holiday quarter.
In 2012:
- 14 per cent said they were "very likely to buy the “iPhone 5”
- 17 per cent said they are somewhat likely
- 59 per cent said they were unlikely
- 9 per cent said they didn’t know
The iPhone 5 is tipped for a September release.
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