So, total revenue from mobile phones will hit a trillion dollars by 2013.
Wouldn't it be great to have a piece of that action for mobile content. Say, 20 per cent? As we move into an uncertain 2009, I'm sure a lot of people would take that right now. Ten per cent even.
If you look at the mainstream news today it's not looking good for either the UK High Street or the American car industry. To say traditional business are facing some challenges would be an understatement.
However, there seems to be consensus building that digital industries and new media are well-placed to ride out any storm. The UK video games biz, for example, has spent an incredible £139 million on Q4 marketing as other trades tighten their belts.
National newspaper The Sun, which received a lot of that expenditure, says its entertainment ad revenues are up 19 per cent.
Now, video games companies haven't been immune from the downturn (even EA has had to trim its costs) and, granted, Christmas is the industry's biggest sales period.
Article continues belowAdvertisement
Obviously mobile is a bit different, but the latent opportunities for growth as other industries struggle are even more numerous.
GP Bullhound says mobile app developers will defy the economic downturn and see renewed interest and growth in 2009 off the back of iPhone and Android success.
Meanwhile, Informa Telecoms & Media forecasts that 78 per cent of the 1.9 billion global net subscriber additions between 2007 and 2013 to come from markets in Asia Pacific, Africa and Latin America.
Forty-seven per cent of the net adds will come from just five markets – India, China, Indonesia, Brazil and Russia. Sony Ericsson and Vodafone, who said this week they'll be offering Android devices and services, are already targeting emerging markets.
Now there's something to aim for.
