RealNetworks adds nToklo recommendation tools to its Music On-Demand service

Customers across Europe will now receive personalised recommendations.

Digital entertainment specialist RealNetworks currently allows European subscribers to stream or download music and transfer it between PC, mobile phone, tablet and MP3.

With the addition of nToklo's technology, it will be able to provide users with relevant artist recommendations specific to their preference, through data tracking and online social communities.

Ken Murphy, general manager, RealNetworks Europe, said: "RealNetworks white label music service has been helping operators to successfully deliver digital music to their subscribers, wherever they want it, whenever they want it, for many years now, but the integration of nToklo’s product suite will now help users to connect with the service in a new simple and enjoyable way, which will inevitably increase subscriber stickiness and drive revenues."

Just yesterday we reported on a similar service being launched by GamesAnalytics, which is providing 'Predict & Engage' for Android and iOS.