Qualcomm plans to take its MediaFLO TV service to 200 million consumers across the US in 2009.
The firm intends to take the service, which is available from AT&T and Verizon, Broadening its FLO TV footprint, to new operator partners in order to reach major geographies including Boston, Cleveland, Houston, Miami and San Francisco.It says this expansion will be made possible by the freeing of spectrum resulting from the US government's forthcoming DTV transition.
Meanwhile, MediaFLO USA has revealed metrics about its audience and viewing patterns:
* FLO TV viewers are spending an average of more than 20 minutes per day watching TV on their phones.
* Viewership increased 103 per cent over the daily average during the US Open Golf championship playoff featuring Tiger Woods and Rocco Mediate.
* FLO TV's dedicated Olympics channel, exclusively on AT&T, was the most-watched channel on the AT&T Mobile TV service during the live Olympics coverage.
* Live coverage of Hurricane Ike helped spike viewership by 31 per cent during the storm.
* On Election Day, FLO TV subscribers spent an average of 22 per cent more time watching TV on their phones.
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