Amobee to provide dynamic ads for Qualcomms mobile widget platform.
Qualcomm has integrated Amobee’s ad-serving platform with its Plaza widgets ecosystem.As a result the company says operators who utilise the Plaza platform will now be able to create and sell advertising inventory to brands and agencies that want to deploy and monitor widget-based campaigns.
Amobee will dynamically insert relevant ads into appropriate widgets and will measure and optimise them.
Qualcomm Internet Services announced Plaza, a platform-agnostic service that provides a framework for the development of mobile widgets, back in May at its BREW conference.
Noam Raffaelli, managing director of Plaza for Qualcomm Internet Services, said: “The goal of Plaza is to let operators provide their users with the platform to personalise their mobile internet experience and in return drive additional revenue streams. Mobile advertising is a key ingredient to make this happen.”
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