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QR codes stamped on a cow's arse

Tim Green
QR codes stamped on a cow's arse

Scan to check vaccination history. Then eat with fries.

The idea emerged from a T-Mobile brainstorm to drum up ideas around the use of smartphones in agriculture.

The bovine QR code idea was actually put into practice and you can see the link here.
 
Other ideas developed, with help from the National Farmers' Union and agricultaral body EBLEX, included a smartphone-controlled scarecrow.

Cue inevitable Angry Birds jokes.

This app allows users to control scarecrow movements using a 3G connection, and also provides live-feeds from night-vision cameras located in the scarecrow’s eyes.

Elsewhere there was an anti-rustling app inspired by the 2008 film The Dark Knight, which links to a central camera located on a pole in the livestock field.  The infrared camera identifies each animal by their heat signal. 

It sends push alerts to the farmer’s phone if the number of heat signals decreases.  It also uploads this data to a central site, alerting other farmers in the area to potential rustling.

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There was also a farm management app, disease management app, health and safety app and flying sheepdog drone app.

Yes, really.

Martin Stiven, VP of business, T-Mobile, said: "With farmers being one of our most important customers, we were keen to find out how mobile technology could really supercharge their business. 

"People frequently talk about small business owners being wedded to their smartphones but overlook that farmers are micro businesses in their own right, often adopting mobile technology well ahead of the field."

The best apps from the day will now be taken forward and pitched to agriculture technology businesses.

Tags: t-mobile , barcodes , qr codes , 2d barcode

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