We ask Vodafones Internet Services branded content director about the 360 vision
Although every operator in the Western world had a WAP storefront offering Java downloads during the middle years of the noughties, it was Vodafone Live that became most synonymous with the idea.
It was the biggest and the most heavily marketed. Like all the others, it didn’t really work. Sure, it depends how you measure success and, Voda would certainly construct arguments for why it was pleased with Live!
But the fact is, Live is, well, dead.
It’s being replaced by Vodafone 360, a new service that chimes so much more harmoniously with the times. It’s about social networking, widgets, open standards, the long tail.
Still not quite sure what it is? Click here to read about the bigger picture.
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