Packaged solution to be offered in 14 markets across MSN and Bing
Mobile marketing specialist Publicis Groupe Phonevalley is to offer customised ad solutions, technology and metrics across Microsoft’s mobile web properties, including the Microsoft Media Network, Bing and MSN.
The offering will be available in 14 markets worldwide, including the US, UK, France, Italy, Spain and Germany.
In short, Phonevalley and Microsoft Mobile Advertising will work together to design mobile ad campaign packages for six industry verticals: luxury, retail, entertainment, automotive, travel and financial services.
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, said: “Our mobile alliance strengthens the relationships between Microsoft Advertising and Phonevalley’s parent company, Publicis Groupe. It further reinforces VivaKi’s strategy to build a market leader in digital communications, in an increasingly mobile world.”
Charles Johnson, General Manager at Microsoft Mobile Advertising said: “As mobile advertising becomes more of a mainstream digital advertising medium, our collaborative work will help advertisers plan, execute and measure their mobile campaigns more effectively and ultimately, will enable them to harness the untapped potential of mobile advertising.”
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