Plans to enhance customer loyalty and enable tablet-based orders with digital upgrade.
Just yesterday, mobile solutions firm Golden Gekko revealed that incentives will be a big part of encouraging a bond between consumer-facing businesses and their punters this year, with free wi-fi an important consideration.
Now, UK-based pub and restaurant owner Marston's has announced a nationwide scheme to deploy Ruckus Wireless' smart wi-fi access into more than 2,000 sites to 'improve the customer experience'.
The tech will, of course, enable customers to browse the web via their mobile for free in between sips of their cider, but it will also allow staff to take orders via point-of-sale systems on tablets.
Rob Derbyshire, operations manager for Marston's Telecom, said: "Marston's had installed wi-fi over three years ago. But since that time – with the rise of wi-fi-enabled devices of all shapes and sizes – the world had changed – making wi-fi no longer simply nice to have but rather a strategic necessity.
"Ultimately we are a business that must turn a profit. That said, we understand how our customers work, live and play as well as the role that wireless technology has in their lives. As a result, we have found that providing fast and reliable wi-fi has both a direct and indirect impact in increasing revenue.
"Our first priority had to be delivering the best possible wireless experience to customers. Believe me, the combination of great ale and great wi-fi creates strong customer loyalty."