Good time to launch a Free Game Of The Day website then.
US iPhone social games firm Aurora Feint says it's generated more than five million game downloads in the last four weeks, thanks to the Free Game Of The Day promotion within its iPhone gaming community.
The news is unsurprising given the huge popularity of free games on iPhone. However, it indicates that the OpenFeint community has reached sufficient scale to drive significant downloads of this nature.
To capitalise, Aurora Feint is launching a standalone website for the promotion: Free Game of the Day.
The appeal for developers is that they can rack up big numbers from such promotions. According to VentureBeat, Origin8 had one title downloaded more than 160,000 times in a day.
These players can then - in theory - be persuaded to become paying customers by cross-promoting a developer's other paid games.
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Although you could argue that those players may prefer to head back to the website to just get another free game instead.
