Exclusive global deal covers all channels, including mobile
Private Media Group is to exclusively manage distribution of Bluebird's adult content worldwide.
The partnership follows Private's earlier announcement that it would open its distribution network to a select group of American and European studios
Under the terms of a five-year agreement, Private is in charge of bringing Bluebird's content to market across its distribution network, which comprises a set of service providers for which it fills additional shelf space as an aggregator.
The current distribution network includes broadcasting (Sat-TV, Cable, IPTV, DTT, etc), mobile, Internet e-commerce, DVD and Blu-ray platforms.
In terms of mobile the network represents 1.2 billion users via 104 mobile operators in 45 countries.
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Private CEO Ilan Bunimovitz said: "Bluebird has the catalog we have been seeking, yet the studio has not gained the traction it deserves. With our access to global markets, we can rapidly catapult Bluebird to international success. They have the content and we have the market reach, and the ability to manage it across multiple channels globally. It is an elegant match where Private satisfies increased demand on all platforms while Bluebird gains unparalleled global distribution. Going forward, we expect this arrangement to have a significant impact on our bottom line."
