Adult powerhouse Private Media has hired Mobile Streams to take its content off-portal.
Under the terms of the agreement, Private’s content will be sold via Mobile Streams’ proprietary Vuesia technology platform. It will be marketed through channels including Private’s web site, magazines and DVDs. Mobile Streams will also manage the bidding on relevant keywords and present Private’s content in mobile search results. Vuesia is integrated into Google, Yahoo, MSN and others.“Private has always been at the forefront in leveraging new media platforms for distribution of its content,” stated Peter Cohen, COO of Private Media Group. “The partnership with Mobile Streams demonstrates our ongoing commitment to further maximize the Private global brand.”
The first joint off-portal services are initially being launched in Europe, with other territories to follow during the course of 2007.
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