BlueGem and MPS Venture take controlling stake in Italian mobile entertainment group.
The two firms announced today the closing of a transaction that makes them key shareholders. They have replaced Teleunit SpA, the previous majority owner.
Neomobile is a fast growing D2C company, which is especially strong in its home country, Spain, Portugal, Brazil and Turkey. It has offices in 15 countries across Europe, Asia and Latin America.
More recently, the firm has started working with operators such as Vodafone, Telefonica, TIM, America Movil, Turkcell and others. It's also moving into mobile marketing.
In fact, the new funding will help Neomobile accelerate into marketing and launch a dedicated new brand and business unit.
Gianluca D’Agostino, Neomobile's CEO, said: “I strongly believe that our market requires vision and speed in execution.
"I am very pleased to welcome BlueGem to our board, and I am sure that with them and their network of contacts we will boost our growth and improve the way we lead the company to an exciting future”
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BlueGem is a UK-based private equity fund formed by ex-Merrill Lynch professionals to make private equity investments in mid-market companies mainly in the UK and in Italy.
MPS Venture 2 is an Italian closed-end fund, owned by the Montepaschi Group.
