Makes it possible to analyse subscriber interaction with any Volas portal and tweak accordingly.
The PredictiveIntent system can personalise a browsing experience in real time based on a user's behaviour, thus reducing the click distances required to discover relevant content and - in theory - increase mobile conversion rates.
Volas’s distribution platform, VAMP manages the mobile content lifecycle, from ingestion through to discovery and billing. It powers many operator portals across the Middle East and Asia.
Neil Hamilton, CEO of PredictiveIntent, said: “Although many operators have embraced the concept of personalised discovery very few have been able to deliver it. This is partly due to the fact that the majority of content silos within their branded portals are actually powered by third party proprietary systems.
"Working with Volas has been a breath of fresh air since they have well extremely well architected solution which works can work hand in hand with PredictiveOne. We’re really excited about this announcement.”
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