PopCap Games is expanding east, opening a new Asia Pac office in China this month.
The online and mobile casual games publisher has appointed James Gwertzman, as VP of Asia/Pacific and he will relocate to Shanghai to manage a team of developers, artists and biz dev execs. The aim is to localise hits such as Bejeweled, Chuzzle, Peggle, and Zuma for Asian audiences.PopCap claims to be the first Western casual games developer to have a full-fledged operation in the region.
“This is the opportunity of a lifetime,” Gwertzman said. “The casual games space in Asia is totally different than in North America or Europe, but if we can get it right, it’s a tremendous opportunity. With more than 400 million Internet users, the wired population of Asia is bigger than that of either North America or Europe, and casual games are very popular throughout the region.”
PopCap already works with local aggregator Acme Games in the region.
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