Israeli operator Partner will use Pontiss platform to send personalised marketing offers to its 2.7 million customers.
The Pontis ‘Marketing Delivery Platform (MDP)’ enables marketers to deliver real-time, personalised messages that help operators drive the take-up of new 3G content and value added services. The system will be used to promote products such as ringtones, games, wallpapers, screen savers, Live TV, video clips and full track downloads.Erez Paz VP of marketing at Partner, said: “VAS is now one of the most strategic growth areas for operators, as well as being a key part of our brand. To this end, we are looking to drive additional revenue through higher levels of content consumption and customer satisfaction, which the Pontis system will enable us to do.”
A variety of Pontis modules will be used by the company including ‘cross-sell‘ promotions of related products, ‘Happy Hour’ promotions and personal recommendations using an on-line recommendation engine.
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