Nice carrot to attract developers to its recently-launched social gaming platform.
PlayPhone said games launched on its service will benefit from regional branding, advertising, community and multi-language support in more than 25 countries.
PlayPhone Social lets consumers participate in social games with friends across the iPhone, Android, and web-based Flash platforms.
The firm unveiled its platform last October in a dramatic switch from the ringtone-club model that had underpinned its previous success.
Despite taking on some powerful players in the space such as OpenFeint and Scoreloop, the firm bagged an eye-catching first deal with Liveware Worldwide, maker of the Harvest Moon franchise.
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