Another big 'brand' win for US-based content specialist.
The storefront - for NBC Universal Television Consumer Products Group - will feature content from NBC shows including 30 Rock, Battlestar Galactica, Heroes, Law & Order, The Office and others.
Users can find it on the mobile web or text the short code found on the NBC Store website.
Playphone has cornered the market do a degree in mobilising the content of major consumer brands. It also works for Disney, Wal-mart, Cartoon Network and others.
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