'Alexander' to power all PlayPhone's D2C and B2B downloads worldwide.
The platform allows off-deck sale and delivery of content such as apps, music, video and games to multiple devices and platforms. It is connected to more than 80 carriers in the US, UK, Germany, France, Italy, Brazil, China, Spain and more.
Alexander has been improved by allowing operators to tailor content to very user niches. Similarly it can present customers with customised content suggestions based on their profile and past behaviour.
Other enhancements include the configuration of device databases that are updated automatically as soon as they are configured in PlayPhone's central node and are replicated across all running storefronts.
Content can be delivered through WAP, SMS, MMS, streaming, etc depending on carrier/device capabilities. Music and videos are automatically transcoded to the best format for each device accessing the service.
There's also a back-up feature. The Content Vault allows subscribers to save a digital copy of their purchased content that can be re-downloaded later. The Download Queue allows users to setup their preferences and get recommendations of good content periodically.
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Management tools for Alexander are published on web and wap storefronts and supports multiple premium channels with micro-subscription in one destination.
