US D2C giant is the latest to tackle in-store promotion of mobile content.
PlayPhone has unveiled a Wireless Retailer Program that it says will provide stores, agents and resellers with an easy way to merchandise and sell mobile content at the point of sale.The initiative will combine PlayPhone’s library of ringtones, games and video with various marketing mechanisms, including in-store and in-market exclusives for ads, and consumer education tools.
The full program spec includes:
- In-store sales agent training
- Dedicated Agent Hotline
- In-store POP and POS materials
- Quick start guides
- In-box cards
- Branded customer care
- Free promotional content for new activations
- Exclusive content and promotional content
- First-ever market development fund to help drive adoption
Ron Czerny, founder and CEO at PlayPhone, said: “Agents will be trained to ensure MMA compliance factors that result in increased consumer satisfaction, while reducing customer complaints for both the retailer and the carrier partners.
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"By educating the end user at the point of sale, we can show them how to maximize their download experience and help them set up their very first ringtone right in the store.”
