Hosted 12 million game sessions and 3.5 million gameplay hours in June alone.
PlayPhone was an old school D2C ringtone business until 2010, when it reinvented itself as a casual social gaming network - taking on Gree, DeNa and others in a competitive but potentially lucrative space.
The network supports cross-platform virtual goods inventory management, cloud-based gamer progress tracking, synchronous multiplayer gaming and social integration on smartphones and tablets. Now, PlayPhone has just delivered a set of figures that suggest it's doing pretty well.
It claims a 400 per cent growth in users for the first six months of 2012, and expects to exceed 100 million registered users by the end of the year. It also confirmed more than 3,000 studios have signed on to publish games through the PlayPhone Social Gaming Network, and celebrated its first top 20 titles in the Google Play marketplace: Assaulter and Metal Slugs.
“2012 has been a banner year for the PlayPhone Social Gaming Network to date, and we expect our growth to continue to accelerate during the back half of the year, reaching the number-one status in North America by year-end,” said Ron Czerny, founder and CEO, PlayPhone.
“By strategically focusing our efforts on the North American market, where we expect approximately 60 per cent of mobile commerce to commence, PlayPhone is well positioned to provide developers access to a large, increasingly engaged gaming community across all mobile devises.”
PlayPhone is now preparing version two of its SDK with more game marketing tools for developers and a new UI.