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Playphone formally launches social gaming network

Tim Green
Playphone formally launches social gaming network

Goes live with 35m registered users.

The firm unveiled its social gaming network, PlayPhone SGN, in October 2010 and soft launched it in February.

The network offers cross-platform social features including synchronous multiplayer gaming via smartphones and tablets. Meanwhile the PlayPhone SGN supports platforms including iOS, Android, Adobe AIR, and HTML5.

Other features include:

•    Single sign-on w/Facebook or PlayPhone SGN user ID
•    Social integration with Facebook            
•    Universal currency via playcredits
•    Multiple payment options including global direct carrier billing         

Though only soft launched, the network has accrued 35m users and a 50 per cent increase in active users every month. These gamers are playing titles such as Castle of Shadows, Apollo69, Bingo LIVE!, and Rebels & Rulers.

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PlayPhone says over 1,600 developers have signed up for its SDK including Perfect World, Big Blue Bubble, China Wireless Arts, Magic Universe, HaKuNa, Nimbus Games, Tictoc Games, and others.

“The formal release of the PlayPhone SGN is the culmination of more than a years’ worth of work from our global product teams,” said Anders Evju, SVP and GM, PlayPhone, Inc. 

“We’re building the best social gaming network for players and developers. Since we’re not focused on developing our own games, we don’t make content decisions based on profit margins or hidden agendas to push first-party titles. 

"Gamers make the final call, and they can discover and play the very best games from our developer partners on the PlayPhone SGN.”

Tags: Games , gaming , playphone , social games , Social

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